Stop Building. Start Flirting (With the Market).

𝐈 𝐬𝐭𝐮𝐝𝐢𝐞𝐝 𝟏𝟎𝟎 𝐟𝐚𝐢𝐥𝐞𝐝 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 (𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐦𝐢𝐧𝐞). 𝟖𝟕% 𝐝𝐢𝐞𝐝 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐨𝐧𝐞 𝐦𝐢𝐬𝐭𝐚𝐤𝐞. Founders didn’t run out of hustle. They married the build before meeting the market, months of code, perfect UI, zero proof anyone cared. And this isn’t just some fancy theory. If you’ve been following my Crown Gate Filter journey (Especially the recent one), you’ve already seen it play out in real time. (If you missed earlier posts… don’t worry, even half the shopkeepers ignored us. You fit right in. 😂) Over the years, I burned through 15+ experiments. Each one felt “different.” Each one felt like this time it’ll work. But every single time, I was building castles before checking if anyone wanted to live in them. That’s why, this time with the Crown Gate Filter, I forced myself to flip the script: 👉 No code until proof. 👉 No app until demand. 👉 No UI until friction is visible. In just 10 days of applying it, my latest startup, idea pivoted more times than a cricket spinner in IPL: – From WhatsApp chaos → to shopkeeper outreach → to customer-first flips. – Each pivot took hours, not months. – Each tweak cost a landing page change, not a dev team rewrite. And honestly? That’s been my biggest relief. Because if I’d started with an app… this story would already belong in the 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐠𝐫𝐚𝐯𝐞𝐲𝐚𝐫𝐝 of one more failed idea.. 𝐋𝐞𝐬𝐬𝐨𝐧 𝐟𝐨𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬: Don’t marry the build. Date the market first. The code is cheap. Time isn’t.\